New Business Card

Business cards, everyone needs them. I have to admit, I’m terrible about remembering to carry them with me…especially when I need them the most. And since, I am in the need of a new one; I spent the afternoon designing a few concepts. In total I have about 9 different versions, but have narrowed it down to one of these three options. I’m leaning towards this one, it looks better printed than on screen.Designing business cards is one of my favorite things to do and I love when clients call me for these projects. I always try to consider every little aspect of a card and how the receiver is going to feel when they hold it in their hand. Business cards need to convey the obvious contact information, but they also need to have an aesthetic pull that is going to make the receiving person remember to look at it again. After all, a business card is often the first introduction a receiving person has to your brand…make sure it has an impact. I do this by visually communicating the message of the Calie Anderson Design brand, which is modern, clean, organic, professional, yet approachable.If you aren’t sure what your brand is about, spend some time thinking about it and make a list of words that express who your brand is. Then pull out words with similar meaning and narrow them down until you have 4 or 5 terms that describe the essence of your brand. Once you have that, you can then create an identity and visual language that will directly communicate who your brand is to your audience.